Mobile phone sales return to seven years ago, why can't mobile phones be sold now? Come here to tell the truth

This year, the mobile phone market has ushered in a cold winter, and sales have declined severely. Data shows that in the first half of 2022, the sales of mobile phones in the Chinese market will be about 134 million units, a plunge of 16.9%. This data is also the worst sales data so far in 2015. The peak sales data in 2017 was 470 million units. According to this data, the sales volume of 200 million units is expected to drop in five years. The decline in mobile phone sales has also made it more difficult for mobile phone manufacturers. Although they are constantly improving their configuration and supporting a variety of technologies, consumers are still reluctant to pay.

Why don't phones sell anymore?

There is a very important reason for this, and that is the historical truth-the prosperity must decline! After a thing prospered to the extreme, it will inevitably decline. Smartphones have been developed for so many years. Now the golden age has passed, and everyone's use of smartphones is no longer so new. In addition, mobile phones are not disposable consumables, and the quality of workmanship has improved. A mobile phone can be used for at least 2 or 3 years, and it can even be used for 4 or 5 years if it is well maintained. The service cycle is still relatively long. When the frequency of replacement is not so frequent, mobile phone sales will naturally drop a lot. Of course, there is also a very key reason, that is, everyone is now starting to cut down on food and clothing. It has been three years since the epidemic has been repeated repeatedly. During this period, many companies have fallen into economic crisis and layoffs have occurred. Now it is difficult to find a job, salaries are reduced, and everyone is generally out of money. In this case, everyone will definitely give priority to meeting the rigid needs, such as the usual food and drink, buying daily necessities, transportation expenses, telephone bills, etc., and many people still need to repay the mortgage and the car loan, which will be satisfied in the first time. . Therefore, other needs will be considered later. If the mobile phone can be used, it will still be used. If it is really stuck, it will not be easy to use, so I will think about changing to a new mobile phone. In this case, the decline in mobile phone sales is an inevitable situation.

What are some ways to increase mobile phone sales?

Nowadays, many domestic brands want to hit the high-end, make the configuration very high, and double the price, which is always five thousand six thousand. When everyone generally has no money, this strategy is obviously not effective. . Moreover, most domestic brands do not have core technology, they are nothing more than stacking materials. Originally, smartphones have excess performance, and it is not very attractive to upgrade the configuration. In this price range, more people may still choose to buy Apple mobile phones. After all, Apple's mobile phone system, processor, privacy security, etc. are all first-class in the industry, and also have core technologies. Therefore, I think domestic brands should focus on mid-to-high-end products, focusing on creating models that meet the needs of the Chinese people.

The editor has something to say

The domestic mobile phone market is close to saturation. If there is still no innovative technology in mobile phones, it is difficult to have a large sales volume. Growth, if you want to break the game, you need to work hard on the product. Do you have any different opinions? Welcome to leave a message to discuss. If you think the content is good, remember to like it, bookmark it, and share it!