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Big screen strategy failure? Apple's iPhone 14 Plus demand is sluggish

Posting time:2023-03-26 11:08:15

Big screen strategy failure? Apple's iPhone 14 Plus demand is sluggish

Recently, Apple officially released the iPhone 14 series of mobile phones in the autumn new product launch conference. The iPhone 14 Plus, Apple's 6.7-inch non-Pro version of the iPhone, still has an October 7 delivery date nearly a week after pre-orders opened, suggesting that demand for the new model may be low among buyers. Pre-orders for all models of Apple's iPhone 14 series have started on September 9, and all models except the iPhone 14 Plus will be delivered from September 16. While deliveries of the iPhone 14, iPhone 14 Pro and iPhone 14 Pro Max are still expected to be delayed by days or even weeks, all iPhone 14 Plus models will still be available for same-day delivery on Friday, October 7th, without any delays. Apple industry chain analyst Ming-Chi Kuo released a report saying that the pre-order results of the iPhone 14 Plus were significantly lower than Apple's expectations, and even worse than the performance of the iPhone SE3 and iPhone 13 mini. "Apple's product segmentation strategy for standard models failed this year," Kuo said. The iPhone 14 Plus, like the iPhone 14, has the same chip, notch, camera improvements and other small improvements as the iPhone 13 Pro. The Verge review refers to the iPhone 14 as the "iPhone 13s," noting slight improvements and changes from its predecessor. Editor's comment: The iPhone 14 Plus is for customers who want a larger-screen iPhone without all the features of Apple's higher-end models. Does the "dismal" pre-sales of the iPhone 14 Plus mean that Apple's big-screen strategy, which has always been regarded as a "wealth code", has failed? We might as well wait and see what kind of answer Apple will hand over this time.

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