Huawei's most popular high-end Bluetooth headset market data: 70% of the budget is less than 1,000

As major mobile phone manufacturers gradually cancel the headphone jack, Bluetooth headsets have replaced wired headsets and become one of the digital products necessary for modern people, and users of Bluetooth headsets can be seen everywhere. Recently, the relevant media conducted a survey and analysis on the consumption of bluetooth headsets. The data shows that among users who want to buy bluetooth headsets, over 70% of the users have a budget of less than 1,000 yuan. Among them, consumers are most concerned about the sound effect and sound quality of the headset. Apple Bluetooth headsets According to CNMO, the overall audience of Bluetooth headsets is more inclined to young people, especially consumers between the ages of 18 and 29, who have a clearer desire to buy Bluetooth headsets. With the increase of age, the willingness to buy Bluetooth headsets has dropped significantly, especially consumers over the age of 50. The reason is closely related to the usage habits of consumers. Middle-aged and elderly people are more inclined to use wired earphones in the use of earphones, and Bluetooth earphones are not convenient for them to use. Bluetooth headset purchase budget Among these consumers who want to buy new headsets, more than 70% of the users have a budget of less than 1,000 yuan, of which Edifier is the most popular affordable Bluetooth headset. For consumers with a budget of more than 1,000 yuan, the favorite headphone brand is Huawei, followed by Apple. In this regard, many people said that they did not expect Huawei's headphones to be so popular in the thousand-yuan headphone market. Of course, for consumers, the sound quality and sound effects of the headphones must be considered when purchasing headphones. Today, with the gradual improvement of the quality of life, consumers are no longer simply using headphones to "listen", but have begun to pursue a more comfortable playback experience.