Apple is too tough! Clearly reject TSMC chip foundry price increases

[gearbest News] As the foundry of Apple's processors, TSMC has been responsible for the production of Apple's mobile phone chips since the A9 processor. However, due to various factors in recent years, the cost of chip foundry has risen significantly. In order to maintain the normal operation of the company, TSMC has to increase the price of chips. However, Apple recently rejected TSMC's request to increase the price of chips. According to TSMC, according to Mobile Phone China, TSMC originally planned to increase the price of Apple's chip foundry in 2023, but Apple does not seem to be able to accept TSMC's request, and clearly stated that it does not agree with TSMC's price increase request. At present, it is not known how much TSMC will increase in this round. It is worth mentioning that TSMC has announced that the chip foundry price will be increased by 10%-20%. However, in order to retain the big customer Apple, TSMC only increased the foundry price of Apple's A-series processors by about 3%, which is far lower than the increase that TSMC has given to other chips. However, even so, Apple is still difficult to accept. Apple rejected TSMC's increase in chip foundry prices and this time, Apple clearly rejected TSMC's request for a price increase, probably because the hot sales of the iPhone 14 series gave Apple enough confidence. Although Apple has not announced the specific sales of the iPhone 14 series, it is not difficult to see from the delivery cycle that the iPhone 14 series has achieved a considerable amount of sales in China alone, and the performance of the global market will obviously not be the same. Difference. Due to the hot sales of the iPhone 14 series, the demand for chips has naturally increased. In the face of this big customer, TSMC naturally needs to consider Apple's feelings more.